Work Experience

2023-Present

For the retail giant I wrote 3 very expensive, but successful Forbes Brand Voice articles. These saw 2x the average CTR, and led to 348,000 page views and impressions across the articles, the Walmart Marketplace website, and the Forbes and Walmart social channels. I also wrote the India LP, a page dedicated to getting sellers in India to sell to American customers through the Marketplace platform, which received a shoutout on the Financial Express.

2022-2023

Tally’s mission is to make people less stressed and better off financially by helping them get out of credit card debt faster. Our audience—anxious and strained by debt—required thoughtful empathy to reach. Without compassion we looked like just another financial institution trying to profit off their difficult circumstances. My first job was to make people believe it was actually possible to be debt-free. Then I showed them how Tally can help.

I spearheaded a highly successful SMS and push notification campaign, wrote emails along all stages of the pipeline, updated our google search ads (which saw a 40% increase in engagement once live), and wrote marketing materials for Tally’s first foray into partnerships. I also partnered with the product team on in-app videos. On the backend I helped create Tally’s first brand book guidelines. In part due to my work, new customer growth at Tally grew 30%-50% MoM.

2021–2022

At Bolt I was the only copywriter, which meant I was responsible for every lick of copy the digital team produced. Every landing page, email, ad, and video script went through me. My proudest accomplishments include a rewrite of the entire Bolt website, Bolt’s first out-of-home ads, and the Bolt X BigCommerce SMB campaign, which involved 35 emails, 2 landing pages, and countless ads.

2019–2021

I worked on the preconstruction side of Autodesk Construction Cloud’s marketing team. Basically, I wrote copy for construction workers. My favourite challenge about this job was writing with empathy to an audience I didn’t always have a personal connection with. Construction workers run the gamut between tech-savvy and tech-illiterate, innovation zealots and steadfast old-schoolers. Some love new software. Some refuse to look outside their white board and dry erase markers. But they are universally overworked, understaffed, and on a deadline. At Autodesk, I spoke to all of them.

I also worked closely with growth and product teams to ensure we hit our lead targets every quarter. I wrote landing pages, blog posts, e-books, ads, webinars, video ads, video content, emails, and more.

2017–2019

Lots of people have heard of Salesforce, but fewer can tell you what it does. “CRM” barely scratches the surface of Salesforce’s vast portfolio of products. As a digital copywriter, it was my job to tell customers about all of Salesforce’s products, events, and campaigns in a way that was clear and easy to understand. It was a job that was just as much about learning as it was about writing.

I wrote landing pages, and I was the digital team liaison for the customer stories program. Sometimes I wrote customer stories as well. And for two months, I was a copyeditor for Dreamforce.

Volunteer Experience

2020–Present

WAHW!, or We Are Half the World! is a collective dedicated to cultivating empathy for the Asian immigrant experience by producing stories and promoting art by Asian artists. This is a rag-tag group of people with full time jobs who get together on Thursdays to figure out how we can use art as a way to bolster, encourage, and uplift Asian people. I help create content for our Instagram account, and I also create a podcast affiliated with WAHW!.

2020

In response to the COVID-19 pandemic, engineers and medical professionals are mobilizing worldwide to solve the ventilator shortage. I joined one such team, Respira.Works, which aims to design and help produce a low-cost ventilator for use in communities that lack the resources to purchase conventional machines. Our design placed in the top 10 finalists of the International Design Awards for the Covid-19 Design Innovation Grant.

In another lifetime, where I utilized my three years on a high school robotics team more literally in my career, I would be helping them design a ventilator. In this one, I write and manage content on the Respira.Works’ website.

2019

Willow Intl. is a non-profit that works to eradicate human trafficking, working mainly out of Uganda. When they first approached me for copy assistance, their website was a skinny 3 pages; well-designed, but largely bereft of clarifying content. I worked with their team to create a content strategy that leads the readers logically through the journey from click to donate, and wrote copy for a robust ecosystem of pages that conveys the value of the work Willow Intl. does.

I wrote, or edited copy on the entire website.